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Pooja Sood
Jan 93 min read
Rewriting the Rules: Unlocking the Hidden Potential of Healthcare Brands in Rural India
In healthcare, innovation and growth are often discussed in the context of cutting-edge technologies or blockbuster drugs. However, one...
Pooja Sood
Jan 93 min read
Revitalizing Mature Healthcare Brands in Emerging Markets
In today’s dynamic healthcare landscape, even the most trusted and well-established brands can lose their relevance. Mature healthcare...
Inderjit Sood
Sep 20, 20210 min read
Pharma industry trends and solutions in 2021
One of the biggest shifts taking place in pharmaceutical distribution right now is that more and more consumers are buying...
Inderjit Sood
Dec 16, 20202 min read
5 rules for digital transformation from Bayer’s Chief Digital Officer
I’ve been talking and working with leaders of Pharma and Consumer Healthcare industry, and they are all confronting one big challenge:...
Inderjit Sood
Dec 16, 20202 min read
What is pharmaceutical industry
The pharmaceutical industry (or medicine industry) is the commercial industry that discovers, develops, produces, and markets drugs or...
Inderjit Sood
Dec 16, 20202 min read
A prescription for blockchain in health care
Among the industries in which expectations for blockchain technology run high, health care holds a leading position. And there are a...
Inderjit Sood
Dec 16, 20203 min read
How social media is a prescription for healthcare
Patient education via social media is a coming-of-age promise for healthcare, but do medical professionals effectively use it? What...